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Copy editing is something which is all around us, every day from almost every medium we can think of. It is in the text of almost everything we read on a day to day basis. It is in advertising or marketing slogans. It is on the radio or on the television; it is on the internet and even in most junk mail which comes through our letter box. I think most people don`t realise that what they are reading is in fact copy editing. I suppose the interesting question is why some copy editing is successful and some we literally throw in the bin or ignore. For firms and companies that use copy editing to try to sell their products that`s the most important question. How can often just a few choice words be the difference between someone buying a product, voting for a politician or looking up a website on the computer. That is the skill of the truly great copy editor, he is the one that knows exactly that the simple turn of phrase can either make or break a piece of marketing.